How are we already celebrating the second anniversary of French Home Shop?!
Ramping up a new business from a blank sheet of paper is a humbling and challenging experience. It requires the willingness to navigate each day as it happens. Sometimes the day requires the same tasks as the day before. Sometimes the day starts with a bit of bad news and ends with a triumph. As in life, sometimes all we’re called to do in business is simply solve one problem after another.
Somehow, after taking things one day at a time, we arrived at today. We’re still doing what we started doing – our commitment to handcrafted goods was met with enthusiastic demand, and we’re not changing anything about this core value of French Home Shop. We tried a range of different product categories. Some worked; some looked good and yielded nothing.
About a year before we thought we would be ready, the Artisan FHS house brand emerged less than six months into the venture. We seized an opportunity to launch it with a 29-item line of luxury candles in October and began applying it to unique home decor pieces in early 2024. These products are very popular, and we expect more growth from them in 2025.
We have heard from many large producers of home decor in China, asking us to offer their products. While flattered to draw this attention, we continually search for Made in USA options and remain 100% committed to support fair trade producers of handcrafted goods, which basically eliminates China from consideration by definition.
We’re very thankful for all the customers we’ve met along the way – from almost every one of the 48 mainland states we serve – and many repeat purchasers. Thank you!
We press on. We’ll have more of the same. Some of it really the same, and some of it really different.
French-Inspired Style, Handcrafted for Your American Life.
Humbling. Challenging. New. Same.